8075 Retails
Developer: Continental Development Group
Location: Los Angeles, California
Status: Built
8075 is located on 3rd St. in West Hollywood , one of the most prominent shopping districts in Los Angeles. Our client approached us with the idea of activating the streetscape by transforming the existing garage into multiple retail spaces. In order to maximize visibility and interaction with the street, the green hedges were removed, the parking spaces were pushed to the back and a thick skin was introduced at the ground level, holding multiple double height store fronts.
Building Transformation
Materials/ Colors
The minimal material palette was carefully selected to aesthetically complement the existing building, while highly contrasting it, to bring more attention to the new addition.
In addition to the storefront’s height, the reductive nature of the material palate plays a major role in attracting people moving along the street. Introduction of all white surfaces with minimal dark gray accents ties in the new addition to the existing while its contrast creates visual attraction.
Other Design Concepts
The Green Cube:
To bring attention to the proposed retails we thought of floating a cube Scaffold holding Planters facing the street, providing a buffer between offices and the traffic. The cube then hovers above the roof space, creating a green shading structure, and becomes a green wall in the inner courtyard.
The Veil
Creating a shading structure at the roof garden level that embraces the building like a veil, bringing attention to the proposed elevator shaft that would bring visitors to the new roof space. The veil borrows its curvilinear aesthetic from the architectural language of the existing building
Nested Gem
Placing a hidden gem in the courtyard that would surprise visitors once they are at the roof garden.
